Competitive Intelligence

Why Competitive Intelligence?

The spreading of globalization is one of the reasons of the increasing importance of Competitive Intelligence.

Not only the home market is target of Competitive Intelligence, the world wide competition needs to be focused too. Successful company management does always use the tools of Competitive Intelligence in order to know what the competition is doing. Another important issue is the timely identification of potential M&A targets.
Boher-Beratung core elements for Competitive Intelligence are following:

• Identification and Analysis of competitors
• Unveiling Competitive Strategies
• SWOT-Analysis (Analysis of Strengths and Weaknesses)
• Main focus on following areas:
• Products (incl. Price)
• Services (incl. distribution)
• Communications
• Market Size/Volume
• Market Potential
• R & D
• Procurement
• (as far as possible) Financing

What are the Benefits of Competitive Intelligence for your Company?

• Reliable basis for the evaluation of your company’s competitors and their business activities
• Sound knowledge for developing the right competitive strategy
• Learning from the success and/or failure of other companies

Information collection by Boher-Beratung will be according to the ethical rules of ESOMAR and do have as well as appropriate instruments for the analysis of information highest priority at Boher-Beratung. Clearly structured and easily understandable preparation and presentation of the research data allow an immediate practical application of our studies.