Marketing Research

Benefit of Marketing Research

Unfortunately Marketing Research is often one of the first sectors, that see cost cuts.
However smart decisions should be based on good data.
This information should be up-to date and exactly tailored to your company’s individual needs.

The focus of Boher-Beratung includes the following:

Image Analysis

Evaluating how your brand, your products or your services are seen and rated by your customers/potential customers in reference to central questions for itself and also in relation to competition.

Lifestyle Analysis

Does give you valuable support for your decision making process, especially in the field of new products or new market entries.
The lifestyle analysis gives insight into the values, attitudes, interests and activities of potential target groups.

Customer satisfaction studies

Many companies already focus on the customer.
Customer satisfaction is a basic requirement for economic success of every company. Only customers who are satisfied with what they got keep coming back - and develop a long-term relationship with their suppliers.

Suitable methods for information collection as well as the appropriate instruments for the analysis of information gathered do have highest priority at Boher-Beratung. Clearly structured and easily understandable preparation and presentation of the research data allow an immediate application of the findings of our marketing research studies.